It is an entirely different system on the augmented reality side. In North America, it’s about 30 and then add the SIs to that. “In the deep collaboration space around augmented reality we have dozens. “On the volume side we have 750-1000 partners who buy through distribution,” Thiele said.

The other is partners who work on deeper collaborations, who tend to be from the AR/OT side of the house. One is the traditional remote connectivity partners, who tend to be more transactional. TeamViewer essentially has two classes of partners. That requires a different program, processes and tools.” We needed to upskill our partner ecosystem, particularly since we have new types of partners that we have to enable to create 1 + 1 = 3. When you do deals around Augmented Reality, you have to train people, have proper certifications, and have sales skills which emphasize a business case rather than features.

We have evolved from a one-product company to an enterprise company with a sophisticated portfolio – but we had not evolved our program to keep up with that.

We also had some partner approaches from companies we had acquired on the Augmented Reality side. “We made our first attempt at a partner program in a more rudimentary way around 2019,” said Robert Thiele, Vice President Strategic Alliances & Partners, Americas at TeamViewer. The new program supports a broader range of partners, makes a bigger bet on more advanced partners, particularly in the OT space, and introduces a new unified partner portal that replaces a transaction-focused one with one that is focused on converged support of both the traditional and OT sides of TeamViewer’s business. TeamViewer, which built up their business on remote connectivity solutions and has broadened their portfolio to cover a broader range of connectivity and workplace digitalization solutions, has announced their first formal partner program, TeamUP. Robert Thiele, Vice President Strategic Alliances & Partners, Americas at TeamViewer

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